vsignalsHow VA was Selected as the Customer Experience (CX) Leader in the Federal Government

Wednesday, March 6th, 6:30 pm to 8:30 pm (Hogan Lovells 555 13th St NW) 

According to Forrester’s US 2018 Customer Experience (CX) Index based on 47 experience drivers, the Department of Veterans Affairs (VA) was one of two federal agencies that improved their customer experience in the past year. Today, VA’s Veterans Experience Office (VEO) is the Lead Agency Partner for the White House Cross-Agency Priority (CAP) Goal to improve Customer Experience (CX) within the government and with customers. 

The Department of Veterans Affairs is committed to providing the best experience in its delivery of care, benefits, and memorial services to Veterans, Servicemembers, their families, caregivers, and survivors. VA’s Veterans Experience Office (VEO) will share its journey and the lessons learned in creating a customer experience (CX) office for the VA, its selection as the CX lead agency partner for The White House CAP Goal, and future implementations in CX in the federal government.

Speakers will include:
- Lee Becker, Chief of Staff, Veterans Experience Office
- Barbara Morton, Deputy Chief Veterans Experience Officer
- Anil Tilbe, Director, Enterprise Measurement & Design

VA has established CX as a core competency in the Department and consults the entire Federal Government in the implementation of CX, founded on industry best practices in CX, including human-centered design (HCD), to hardwire the voice of the customer into VA strategy and Federal Government CX strategy.

VEO serves as the authoritative organization in customer experience with the responsibility of setting a VA-wide strategy and applying CX capabilities across VA. This includes collection, analysis, and management of qualitative and quantitative CX data and insights, development and implementation of CX tools and products, deployment of integrated multichannel technologies, and targeted customer engagements.  VSignals is the measurement environment used by VA enterprise to deploy, collect, and analyze all customer insights to help inform for opportunities in immediate to short-term service recovery and long-term program and systems improvements.

Harvard Club members and their guests: $45/person
Veterans and their guests: $45/ person
Non-Members: $65/person
Ticket includes talk, full dinner, and drinks

Chicken Milanese  (arugula, endive, frisée and grape tomatoes tossed with lemon vinaigrette)
Yellowfin sole stuffed with crab meat,
Garlic and chive mashed potatoes,
Roasted Brussels sprouts with apricots and almonds,
Classic wedge salad 
Fresh fruit 
Mini butter bundt cakes
Click here to buy tickets!!!


This venue is fully handicap accessible and our meals are designed to accommodate vegetarians.

The nearest metro station is Metro Center. Exit at 12th and F Street, NW. Your destination is the building named "Columbia Square" which will you see right in front of you as you exit the escalator.

There are several nearby parking garages including:

  • Columbia Square Parking Garage: 555 12th Street NW, Washington, DC 20004 (202) 637-8105
  • Parking Management: 600 13th Street NW, Washington, DC 20004 (202) 347-5469


6:30PM - 8:30PM Wed 6 Mar 2019 ( Timezone: Eastern )


Hogan Lovells
555 13th St NW
Washington, DC 20004

[ Get Directions ]