HBS Professor Frank Cespedes on Sales, Strategy, & Entrepreneurial Management
Sponsored by the Harvard Business School Club of Washington, D.C.
With Opening Remarks by Founder of UberOffices
Harvard Business School Professor Frank V. Cespedes on Entrepreneurial Management
When: Wednesday, October 1, 2014 @ 6:30 pm
Where: Uber Offices, 1200 18th St, NW, #700, Washington, DC, 20036
Cost: $40 for Members. $65 for Non-Members
Tickets are non-refundable
Professor Frank Cespedes
Professor Cespedes will be discussing Entrepreneurial Management and specifically about when Sales affects your whole organization. His new book is titled Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling.
The review from Small Business Trends says:
"What does it take to be effective? Moreover what does it take to be effective at the right time? Given the speed of the Internet, success is becoming more dependent on being systematic where it counts. Such organization has potentially great value when strategy and sales are aligned.
To gain that alignment in a successful way, consider the book Aligning Strategies and Sales: The Choices Systems and Behaviors That Drive Effective Selling by Frank Cespedes. The author is a senior lecturer at Harvard Business School. I received an advanced copy through Harvard Business Review and was intrigued by the author’s earnest effort to make selling meaningful for those who struggle to organize sales.
This book looks at strategy and sales at what the link needs to be to make sales actually happened to business."
Read the full review here: http://smallbiztrends.com/2014/06/aligning-strategies-and-sales-book-review.html
Introduction by Cat Miller, Founder of UberOffices:
Following a short period for networking, Cat Miller, the Founder of UberOffices, will give introductory remarks. Cat will explain her experiences with entrepreneurial management at UberOffices as well as a few start-up success stories.
Cat Miller has a passion for entrepreneurship and growing the innovation economy. She started at UberOffices in October 2013 after working for Arlington County Economic Development for two years. She is actively involved in professional organizations including United Women in Business and Leadership Arlington Young Professionals Program. In her spare time she attends (and hosts) events and meetups for the entrepreneurial community. Cat graduated from George Mason University in 2012 with a B.S. in Tourism and Events Management, Minor in Business.
Learn more about UberOffices: http://www.uberoffices.com