4/22 Net Night-Book Talk: Dorie Clark on Branding
Does your "brand" speak for you? In a follow-up to our SOLD OUT "Transition" Global Net Night (3/12), we feature a "Branding Night" with Forbes/HBR author Dorie Clark, the "real McCoy" on branding. Good food, great guides + PCW-Wharton networking.
ALUMNI: Considering a job shift or major transition but puzzled by ...
- Whether bosses, companies and professionals see you accurately?
- Which of your core strengths you'd like your audiences to know?
- How to refocus your major leadership competencies successfully?
GET EXPERT ANSWERS: JOIN US on APRIL 22 at 6:30 pm.
Your expert-on-the-scene: Dorie Clark, business strategist and Forbes
and Harvard Business Review author. She's enjoyed a successful
background working as a campaign strategist, and with global firms
and organizations like Google and the Ford Foundation. Her BA (at
age 18) is from Smith, and her Master's is from Harvard.
Our focus: How to apply branding ideas as a professional and as
a leader. The talk reflects the many practical guides in her book.
She has experience identifying and optimizing products and services and
helps major organizations distance themselves from their competitors.
This includes steps to gain and expand visibility, negotiate with others
to share ideas, and be more efficient and effective in creating value for
your organizaton. Join us to learn from and with Dorie Clark.
The event also offers networking opportunities with fellow PCW members
and those from the Wharton Club of Washington, DC.
Our evening is part of the PCW Net Nights series. You'll see more Net Nights
this fall and next spring. Net Nights were launched at the PCW in Washington,
and are in their 13th year in DC. In their Global Net Night version, they
include simultaneous evenings in 30 other cities with participating alumni.
Click here to buy your and your guest tickets!!!
EVENT DETAILS: Net Night with Dorie Clark, branding expert
WHEN: April 22, 2013
TIMING: 6:30 pm (includes food, drinks and Ivy networking)
SITE: Bingham (law firm) -- 11th Floor
2020 K Street (21st and K Strs. corner)
Washington, DC 20006
METRO: Either of the Farraguts; PARKING on street.
WE FEATURE NETWORKING with the Wharton Club of DC Alumni.
BOOKS ARE ON SALE on SITE (via HOOKS BOOKS, a Net Night partner).
SAMPLE a RECENT FORBES article by Dorie Clark by CLICKING HERE.
Click here to buy your and your guest tickets!!!
4/22 BOOK FOCUS: Dorie Clark's Reinventing You: Define Your Brand,
Imagine Your Future (publication date: April 9, 2013).
ON SITE BOOK SALES: COURTESY of HOOKS BOOKS, a Net Night partner.
 Dorie Clark's book, Reinventing You
DORIE CLARK - BRIEF BIO...
Dorie Clark, a regular contributor to the Harvard Business Review, Forbes,
and other publications, is also a former presidential campaign spokeswoman.
She is also a columnist for MINT, India's second-largest business newspaper.
HER CLIENTS: Google, Yale University, the Ford Foundation, where she's helped
raise sales and enhance the brand reputations. A recognized "branding expert,"
Clark has taught marketing and communications at Emerson College, Tufts, Suffolk
University, and in Smith College Executive Education courses. She's lectured
widely in the US, including Harvard University, the University of Michigan and
Georgetown's McDonough School of Business.
At age 18, Clark graduated Phi Beta Kappa from Smith College. Two years
later, she received a Master of Theological Studies from Harvard Divinity School.
SEE HER website (www.dorieclark.com) for free resources, including hundreds
of podcasts and articles, all at www.dorieclark.com.
Click here to buy your (and your guest) tickets!!!
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